Identify Campaign Promise1Overview2Avatar Motivations3Brainstorm Promises4Campaign PromiseHiddenName(Required) First Last HiddenUserID(Required)Client DetailsOrganization(Required)Client Name(Required) First Last Client Email(Required) OverviewThe purpose of this exercise is to understand your prospects short term pains, frustrations, goals, and desires and their long term fears, dreams, and aspirations.Avatar Motivations Immediate Pains & Frustrations(Required) Add RemoveImmediate Goals & Desires(Required) Add RemoveLong Term Fears & Implications(Required) Add RemoveLong Term Dreams & Aspirations(Required) Add RemoveBrainstorm PromisesAnalysis of Pains, Frustrations, Fears, Goals, Desires, Dreams, & Aspirations(Required)Instructions: Need - Add items from the previous step you can solve Metric - Can you measure progress? Specify how. X per Period Measure - Is this Easy or Hard to Measure progress? Deliver - Is this Easy or Hard to Deliver?NeedMetricMeasureDeliver Add RemoveMy SelectionCampaign Promise(Required)Select the core need from the previous step you will target with this campaign
