Customer Journey

The purpose of this exercise is to segment your prospect customers from Least Likely to Qualify to use you to Over-Qualified to use you.

This understanding has 2 purposes:
1. It helps you to know who your target prospect is and
2. You will present this information to your prospects to let them self-qualify if they need you.

Your target client will fall into Stage 2 or 3. Your solution should turn 2's into 3's and 3's into 4's.

The purpose of this form is to segment your customers into four distinct stages from unconsciously incompetent to unconsciously competent. You are getting inside the customers psyche to understand what is happening to them at different stages of growth.