Campaign Avatar

1Overview

2Demographics

3Psychographics

4Avatar

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Name(Required)

First Last

Hidden

UserID(Required)

Client Details

Organization(Required)

Client Name(Required)

First Last

Client Email(Required)

Overview

The purpose of this exercise is to describe an ideal prospect so that you recognize one when you are communicating with them.

Campaign Name(Required)

Psychographics

Social Media Groups(Required)

My Avatar is a subscriber and active consumer on the following Social Media Platforms. List displays average monthly active users.

Other Social Media Platforms(Required)

List other social media platform/s your avatar is subscribed to.

Books & Publications(Required)

List books and Publications your avatar has read or subscribed to.

Brands(Required)

List brands your avatar supports.

Experts(Required)

List experts your avatar follows or support.

Tools(Required)

List tools or apps your avatar uses.

Activities(Required)

List activities your avatar participates in that would be reflected as interests on social media platforms.

Associations(Required)

List associations your avatar is a member of.

Psychographics - Interests

Interests(Required)

Interests - Business and Industry(Required)

Interests - Entertainment(Required)

Interests - Family & Relationships(Required)

Interests - Fitness & Wellbeing(Required)

Interests - Food & Drink(Required)

Interests - Hobbies & Activities(Required)

Interests - Shopping & Fashion(Required)

Interests - Sports & Outdoors(Required)

Interests - Technology(Required)

Psychographics - Behaviors

Behaviors(Required)

Behaviors - Anniversary(Required)

Anniversary within 61-90 days

Behaviors - Digital Activities(Required)

Behaviors - Expats(Required)

Behaviors - Politics USA(Required)

Likely engagement conservative

Likely engagement liberal

Likely engagement moderate

Behaviors - Travel(Required)